VAUXHALL REVEALS NEW MODEL OFFENSIVE IN ‘FIVE-STAR’ YEAR
Luton – Vauxhall is set for a ground-breaking 2017, with a total of five major product launches that will add further variety to its range – already one of the largest in the UK – while at the same time entering new market segments.
Crucially, as well as the introduction of range-building derivatives, Vauxhall will bolster its credentials by offering a compelling alternative to ‘premium’ models in the D-sector with the all new Insignia Grand Sport, while also growing volume still further in the SUV/crossover class with not one, but two new models.
‘2017 will be a landmark year for Vauxhall,’ said Rory Harvey, Chairman and Managing Director. ‘Our portfolio will grow, for sure, but it’s the quality and innovation which underpins our new products that will surprise customers. The Insignia Grand Sport will force buyers to reassess how they perceive our brand, and later in the year our two crossover offerings will bring Vauxhall to, in many cases, completely new sets of buyers.’
Vauxhall’s Five Stars of 2017:
Luton – Vauxhall’s new Mokka X will be joined by an exciting new crossover sibling in early 2017, as the UK market continues to embrace the growing trend towards sporty and spacious crossover and SUV products.
Named the Crossland X, the newcomer is as multi-talented as it is stylish, and will appeal to buyers with families who demand agility and convenience in urban driving, but with enough comfort and performance to cover long distances at the drop of a hat.
‘Our customers’ expectations are changing, so the timing is perfect for an additional model in the Vauxhall range, which caters for a new breed of buyer,’ said Rory Harvey, Vauxhall’s Chairman and Managing Director. ‘The Crossland X will sit next to the Mokka X in our range, but their identities will be well-defined, and we anticipate that each will have its own following. More will be revealed at the start of next year, but we’re excited about the way Vauxhall’s crossover and SUV family is shaping up – and there’s more to come!’
Since 2012, the Mokka (which has recently been replaced by the new Mokka X) has found more than 120,000 buyers in the UK, its single biggest market in Europe, and this has been set against SUV and crossover segments which have grown year-on-year. The Crossland X is set to bring still more growth when it goes on sale next year.